News 02/07/2020 Nick Dormon

Taking Zwitsal on holiday?

As we tentatively head off for our holidays post-lockdown, our health and safety is still paramount. So, whilst we all need a boost of vitamin D, let’s make sure we protect ourselves from the harmful effects of the sun.  This is especially important for the little ones, so we highly recommend Zwitsal’s baby sun care range recently designed by our team at Echo.

Unilever’s European baby care portfolio is comprised of four key brands – Zwitsal, Fissan, Gabi and Proderm. Whilst unified by their expertise, the brands were not harmonised strategically or visually.

Echo was therefore challenged with unifying the brands across the entire portfolio. We first created the overarching brand idea of ‘Joyful Softness’ and then communicated this by creating a harmonised master-brand identity and developing a new range architecture and packaging design system.

As brand guardians we have been working with the brands for many years and have brought to life the visual language of ‘Joyful Softness’ across all touch-points from pack and POS to social media, brand activations and new ranges.